KTVE in Monroe, LA Getting Makeover
Source: RTNDA Working with top newscast designers, RTNDA is providing KTVE-TV in Monroe, LA, with a new on-air look, including a reinvigorated set with new music and graphics, plus the know-how to put it all together.
Chip Mahaney, producer of RTNDA's Ultimate Newscast Makeover and managing editor at KDFW FOX 4 News in Dallas, says "We picked the perfect partner in KTVE. This is a station with a long history of public service in northern Louisiana and southern Arkansas. It's also a station that has fallen behind. But with new station management in place, and with the RTNDA Ultimate Newscast Makeover team on the way, we expect to create an immediate, significant and positive change for news viewers in that market."
KTVE will be getting a new or refurbished set from FX Group, new custom music from Stephen Arnold Music, and new custom graphics from VDO. And it's getting the expertise of The Coaching Company, which will help integrate the new design elements and new technology into its newscasts, and train KTVE staffers to make best use of what they'll have to work with.