Saturday, December 03, 2005

THV's Noon Program a Trendsetter

An article at Arkansas.com says the type of program you find on THV at noon is the type of program that is being put on the air on many of the other Gannett owned stations across the country. The article says that Gannett owned stations in Denver, Sacramento, Calif., Atlanta, Cleveland and a number of other markets have programs like THV's on the air.

THV General Manager Larry Audas describes the program this way: "“It is not a formula-based program like others are doing,” Audas said. “We don’t want to conduct any kind of commercial business during the newscast, and that’s why we have separated those two types of programs. So they’re separate programs — one is a newscast and one is community news, some sponsorship-type program.”"

The program is hosted by Sheryl Lackey.

Read the full article HERE.

17 Comments:

At 12:16 PM, December 03, 2005, Anonymous Anonymous said...

The news is fine, but this program is trendsettingly awful.

 
At 11:56 PM, December 03, 2005, Blogger Digital Art Photography for Dummies said...

Heck, I need some attention in the heartland. I'm all over the coasts. Please take note of my book. Thanks!

 
At 7:29 PM, December 04, 2005, Anonymous Anonymous said...

I agree the noon show on channel 11
is not something I like to watch. It makes turn to channel 4's noon show. I haven't enjoyed them since the Lisa Fisher days!

Bring back Beth Ward!!!!

 
At 7:43 AM, December 05, 2005, Anonymous Anonymous said...

Has no one seen Good Morning Arkansas? It's just one big commercial. Always has been.


And by the way...Fire Houston Nutt.

 
At 8:08 AM, December 05, 2005, Anonymous Anonymous said...

I agree bring back Beth Ward!!! 12:15 on Channel 11 is just awful.

 
At 5:03 PM, December 05, 2005, Anonymous Anonymous said...

It's good to know that THV is keeping infomercials alive and well in Central Arkansas. Because everybody likes infomercials.

 
At 7:36 AM, December 07, 2005, Anonymous Anonymous said...

OK, here's something I don't quite understand about this show... If this show is an "advertiser friendly" show and doesn't depend on pulling any numbers (ratings of which this show probably won't have) then how does that help the advertiser when no one is watching? It's a segmented info-mercial, which targets what audience? The only folks watching the noon news programs are those that are 55 plus, and a few stay-at-home moms, right?

This show may make some money in the beginning, but when advertisers ask to see some ratings, and when their aren't any to show, then why would they (clients) want to buy on?

 
At 8:52 AM, December 07, 2005, Anonymous Anonymous said...

Because the day after you're on the show, folks show up and ask for the special. How do you think Good Morning Arkansas makes money?

Most of the advertisers that are on this show 1)don't know or care about ratings just likt the idea of being on tv. or 2)are given a spot on the show in combination with a larger advertising package on the station.

 
At 1:32 PM, December 07, 2005, Anonymous Anonymous said...

Sheryl Lackey shines like a diamond!

 
At 3:10 PM, December 07, 2005, Anonymous Anonymous said...

Apparently.

 
At 3:43 PM, December 07, 2005, Anonymous Anonymous said...

I think it's a great show. Cutting edge! Keep up the great work.

Sincerely,
KATV & KARK

 
At 3:47 PM, December 07, 2005, Anonymous Anonymous said...

If the clients on the show are getting results, the phone is ringing, people are walking through their doors, they are not going to care about the ratings.

 
At 3:55 PM, December 07, 2005, Anonymous Anonymous said...

Please - it's the noon show. KATV didn't even have a midday show for years - yaaawwwnnn...

 
At 4:53 PM, December 07, 2005, Anonymous Anonymous said...

It's all about the "buzz term" of the year, "Non Traditional Revenue." Gannett has placed a big burden on their stations and newspapers to come up with extra $$'s by trying to be creative with "new and innovative projects." Newspapers are sucking and broadcast has become so fragmented that new and better ways to increase revenue are top of mind. Saying the show is "Community oriented and advertiser friendly" is a joke. THV doesn't give a s&^% that it won't work for their advertisers. Ask any sales manager or account exec. there if they discussed ROI with their clients before placing them in this program. None of us would be surprised with the answer.

 
At 1:03 PM, December 08, 2005, Anonymous Anonymous said...

It's just another example of what happens when you get sales involved in programming. Just plain crap that no one will watch. Here's an idea... how bout sales sells spots and news does news.

 
At 8:24 AM, December 12, 2005, Anonymous Anonymous said...

How about letting Sheryl flash some breastacles ? Then I would certainly watch.

 
At 8:42 AM, December 15, 2005, Anonymous Anonymous said...

Kate has the best rack in LR.

 

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