New Noon Format Begins Monday at Today's THV

Arkansas Business.com has an article about Channel 11's new noon format that will begin Monday. AB spoke with 11's general sales manager Leslie Heizman about the program. Below is an excerpt from the article:

"First, there will be an 10-minute newscast followed by a program called “Positively Arkansas,” which Heizman described as “advertiser-friendly with a community focus.”

The rest of the half-hour time slot will be filled by three advertisers per day sponsoring segments that Heizman referred to as “infotainment.”

“It’s not going to be infomercials about Ginsu knives,” she said. “It will be about topics that are of interest to the viewer that’s available at that time.”"

And don't forget former WB'er Sheryl Lackey will host the program.