KFSM Leads DMA In July Nielsens
Arkansas Business.com has the numbers for Northwest Arkansas, minus KNWA since it doesn't subscribe to Nielson anymore:
"KFSM, Channel 5, led the 11-county dominant market area during all three weekday evening newscasts in the July household ratings from Nielsen Media Research.
KFSM, the CBS affiliate, had a 12 share at 5 p.m., compared to 8 for KHBS/KHOG, Channels 40/29, the ABC affiliate. KFSM also led KHBS+ 12-to-8 during the 6 p.m. newscast and 10-to-7 at 10 p.m.
KFSM usually leads the rating in the DMA, which includes Northwest Arkansas, Fort Smith and two counties in Oklahoma. KHBS+ usually wins the ratings war when Northwest Arkansas is split out from the entire 11-county area. But Nielsen doesn't split the Northwest Arkansas submarket out for the July book."
Read the full article HERE.
posted by ATN @ 6:34 AM
12 comments
12 Comments:
Unbelievable . . . . .
goes to show you...people will watch *anything*
How did dead people get a book?
More people watch some things than other things... at least sometimes.
I spotted former KFSM anchor Guy Westmoland DJing my wife's 10-year high school reunion this past summer - pathetic. . . . .
Goes to show you, folks in NW Arkansas enjoy watching paint dry...(KFSM, Channel 5)
It's because the old folks are the only ones watching tv in the summer. The rest of the world is on vacation, at bbq's or at sporting events.
The great thing about that story is that "KNWA doesn't subscribe to the Neilsen ratings."
If they did they would see. NO ONE WATCHES KNWA!!!
It's commical how 40/29 and Channel 5 pull in 10-12 ratings, and KNWA pulls in hashmarks in the morning and at 5PM.
KNWA's new morning show slogan should read. "More people watch Fox than our news!"
Here's a better slogan:
"We're Your Only Choice!"
40 seemed to wipe their butts with the July book. They didn't even bother to do any sweeps stories. They might regret ignoring the ast season once November comes around.
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Mates, no one pays attention to July, except those who have good numbers.
And speaking of KNWA's morning show, how many minutes of spots per half hour are they running?! Geez! 13 or 14 minutes?!
Sweet Mother of Pearl!
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