Monday, September 12, 2005

KFSM Leads DMA In July Nielsens

Arkansas Business.com has the numbers for Northwest Arkansas, minus KNWA since it doesn't subscribe to Nielson anymore:

"KFSM, Channel 5, led the 11-county dominant market area during all three weekday evening newscasts in the July household ratings from Nielsen Media Research.

KFSM, the CBS affiliate, had a 12 share at 5 p.m., compared to 8 for KHBS/KHOG, Channels 40/29, the ABC affiliate. KFSM also led KHBS+ 12-to-8 during the 6 p.m. newscast and 10-to-7 at 10 p.m.

KFSM usually leads the rating in the DMA, which includes Northwest Arkansas, Fort Smith and two counties in Oklahoma. KHBS+ usually wins the ratings war when Northwest Arkansas is split out from the entire 11-county area. But Nielsen doesn't split the Northwest Arkansas submarket out for the July book."


Read the full article HERE.

12 Comments:

At 7:57 AM, September 12, 2005, Anonymous Anonymous said...

Unbelievable . . . . .

 
At 11:42 AM, September 12, 2005, Anonymous Anonymous said...

goes to show you...people will watch *anything*

 
At 1:53 PM, September 12, 2005, Anonymous Anonymous said...

How did dead people get a book?

 
At 2:35 PM, September 12, 2005, Anonymous Anonymous said...

More people watch some things than other things... at least sometimes.

 
At 9:20 PM, September 12, 2005, Anonymous Anonymous said...

I spotted former KFSM anchor Guy Westmoland DJing my wife's 10-year high school reunion this past summer - pathetic. . . . .

 
At 5:08 AM, September 13, 2005, Anonymous Anonymous said...

Goes to show you, folks in NW Arkansas enjoy watching paint dry...(KFSM, Channel 5)

 
At 9:16 AM, September 13, 2005, Anonymous Anonymous said...

It's because the old folks are the only ones watching tv in the summer. The rest of the world is on vacation, at bbq's or at sporting events.

 
At 9:53 AM, September 13, 2005, Anonymous Anonymous said...

The great thing about that story is that "KNWA doesn't subscribe to the Neilsen ratings."

If they did they would see. NO ONE WATCHES KNWA!!!

It's commical how 40/29 and Channel 5 pull in 10-12 ratings, and KNWA pulls in hashmarks in the morning and at 5PM.

KNWA's new morning show slogan should read. "More people watch Fox than our news!"

 
At 10:32 AM, September 13, 2005, Anonymous Anonymous said...

Here's a better slogan:

"We're Your Only Choice!"

 
At 8:46 PM, September 13, 2005, Anonymous Anonymous said...

40 seemed to wipe their butts with the July book. They didn't even bother to do any sweeps stories. They might regret ignoring the ast season once November comes around.

 
At 1:53 PM, September 14, 2005, Blogger The Salty Dog said...

This comment has been removed by a blog administrator.

 
At 1:54 PM, September 14, 2005, Blogger The Salty Dog said...

Mates, no one pays attention to July, except those who have good numbers.

And speaking of KNWA's morning show, how many minutes of spots per half hour are they running?! Geez! 13 or 14 minutes?!


Sweet Mother of Pearl!

 

Post a Comment

<< Home