KFSM Leads DMA In July Nielsens

Arkansas Business.com has the numbers for Northwest Arkansas, minus KNWA since it doesn't subscribe to Nielson anymore:

"KFSM, Channel 5, led the 11-county dominant market area during all three weekday evening newscasts in the July household ratings from Nielsen Media Research.

KFSM, the CBS affiliate, had a 12 share at 5 p.m., compared to 8 for KHBS/KHOG, Channels 40/29, the ABC affiliate. KFSM also led KHBS+ 12-to-8 during the 6 p.m. newscast and 10-to-7 at 10 p.m.

KFSM usually leads the rating in the DMA, which includes Northwest Arkansas, Fort Smith and two counties in Oklahoma. KHBS+ usually wins the ratings war when Northwest Arkansas is split out from the entire 11-county area. But Nielsen doesn't split the Northwest Arkansas submarket out for the July book."

Read the full article HERE.