Sunday, June 26, 2005

May Nielsen Book Shows Fox’s ‘News at Nine’ on the Rise

Source: Arkansas Business.com The first wave of May television ratings by Nielsen Media Research Inc. of New York has crossed the Outtakes desk, so we’ll spend the next couple of weeks sorting out the movers and shakers among the categories and numbers.

Perhaps the most pleased of the four bigger networks’ newscast teams is that of KLRT-TV, Channel 16, which has furthered its steady growth pattern every ratings period since its inception just more than a year ago, with the May book being no exception to that trend.

This time around is the first repeat ratings period for comparison now that Fox’s “News at Nine” has been through an entire cycle. The May ratings period in 2004, which started just four weeks after KLRT hit the airwaves, showed the newscast with a household rating of 1.8 and a 3.2 share. This May the newscast broke out with a 4.4 rating and 7.8 share, showing that the station has strengthened its legs in drawing viewers to the earlier 9 p.m. time slot.

“In the industry, growing as fast as we have is atypical,” said Chuck Spohn, general manager of the station. “It’s a great vote of confidence for the product we’re offering and the time period we selected.”

Spohn pointed out that ratings with viewers age 25-54 — as seen across the five books recording KLRT figures — have shown an increase pattern of 0.9, 1.2, 1.5, 2.3 and 3.

Steady, indeed.

“You hesitate to put a cap on the numbers you’d like to hit,” said Michael Fabac, news director at KLRT. “I think as long as we’re showing growth and we continue providing our brand of news that is first, complete and local, then just how high you can reach is something we’d hate to limit at this point.”

There’s no doubt that a solid showing from some of Fox’s improved programming aided KLRT’s numbers, especially this time around with successful seasons of “American Idol” and “The OC” along with the new “House” and more reality-based shows.

“Having ‘American Idol’ two nights a week definitely did not hurt our viewership,” Fabac said.

Spohn said that despite the talent show’s success, it was the Thursday night newscasts that proved to be the station’s best overall.

Other Numbers Analyzed

Although there’s plenty of time in the next few weeks to analyze how the big three affiliates fared, we’ll touch on the highlights this week while we’re at it.

The new morning show by KATV-TV, Channel 7, was on the books this time around, and it’ll be interesting to see if the station thinks it’s the type of show that will take a few books to get on its feet or if the format is just not what morning viewers want to see.

Dale Nicholson, the station’s general manager, and Randy Dixon, the news director, were out of town and could not be reached for comment last week.

“Daybreak” pulled a 5.8 rating and 22 share, second behind “Today’s THV,” which had an 8.3 rating and 31 share.

At 5 p.m. and 6 p.m., KATV is still very dominant, taking both slots with huge margins of a 12.7 rating and a 33 share and a 14.7 rating and 32 share, respectively. KARK-TV, Channel 4, came in second at 5 p.m. weekdays with a 6 rating and 15 share, while KTHV-TV, Channel 11, took second at 6 p.m. with a 7.9 rating and 17 share.

KTHV is hoping to better challenge KATV at 5 p.m. and 6 p.m. this fall when it moves a solid contender into the lead-in spot: “Ellen” will hit the airwaves at 4 p.m. Currently, “Oprah” on KATV draws an 11.2 rating and 38 share, blowing away KTHV’s “Jane Pauley,” which has a 1.9 rating and a 6 share.

“Ellen isn’t going to take down Oprah or anything, but I think it’ll definitely improve our chances at making some more headway with viewers at 5 p.m. and 6 p.m.,” said Larry Audas, general manager at KTHV.

At 10 p.m., KATV slid while both KTHV and KARK gained in the ratings. KATV won the slot with an 8.5 rating and 22 share, while KTHV follows right behind with a 7 rating and 18 share. KARK had a solid showing, with a 6 rating and 15 share behind the anchor team of Jancey Sheats and Bob Clausen.

On a side note, Audas said to look for KTHV’s new set, debuting “probably Thursday.”It will feature more views and a window looking out into the station’s Weather Garden.

Next week we’ll have a complete chart of the May ratings, more analysis from the stations and a closer look at the book’s trends.

21 Comments:

At 10:22 PM, June 26, 2005, Blogger David said...

Congratulations to Fox 16. They deserve it. Though I'm not a Clear Channel fan, I think Fox 16 is one of the best newscasts in central Arkansas.

 
At 6:47 AM, June 27, 2005, Anonymous Anonymous said...

Do you even watch? It's a train wreck night in and night out.

 
At 8:19 AM, June 27, 2005, Anonymous Anonymous said...

Nothing is as bad as that train wreck on KATV every morning.

 
At 8:51 AM, June 27, 2005, Anonymous Anonymous said...

Amazing how people in here are so critical... KATV has the best ratings, and Fox is growing, but they both get called "train wrecks." That's just wrong.

 
At 8:54 AM, June 27, 2005, Blogger David said...

I do watch Fox 16. Almost everynight. Donna Terrell is fantsatic. I think she makes their newscast. And Fox 16 has far fewer mistakes than Arkansas' News Leader *sarasm* KATV 7.

 
At 11:21 AM, June 27, 2005, Anonymous Anonymous said...

KATV doesn't have the best ratings on their train wreck morning show which are down CONSIDERABLY from last year. Why don't they just admit it was a mistake AND FIX IT! I might even consider watching Channel 7 in the morning again.

 
At 2:03 PM, June 27, 2005, Anonymous Anonymous said...

Takes time for a show to gel... you guys want KATV's morning show to be instantly perfect. Never has happened on any telvision show. So, just relax and keep an open mind.

 
At 2:23 PM, June 27, 2005, Anonymous Anonymous said...

I'm not interested in "perfect" from my morning show. I want a team I can relate to, with REAL local information and not just tips on teeth whitening or how to make plaster flower boxes. KTHV comes close, but KATV is far away. Good TV relationships are about chemistry (Katie and Matt, Diane and Charlie, etc.) and I don't get it with those KATV ladies. It was a little better with Jason Pederson. I guess I'll have to stick to Carol Costello on CNN. She is an example of someone who can weave the personal and the professional without being trite, offensive, overly religious or bimbo-ish. KATV would be better off striving for finding "true" professionals with strong voices and clear convictions.

 
At 2:26 PM, June 27, 2005, Anonymous Anonymous said...

The deal is, morning shows try to have something for everyone. News, weather, sports, chat, crafts, whatever. So you might not like certain segments, but, others do. What specific changes would the above poster make ?

 
At 2:58 PM, June 27, 2005, Anonymous Anonymous said...

Show me on person that tunes into a morning show for "crafts". Man I better get up tomorrow at 5am, they're making macroni art.

Please...the morning show should give me a wrap of the news, whats happening later and look at the weather. Leave the arts and crafts to HGTV and DIY later in teh day.

 
At 3:08 PM, June 27, 2005, Anonymous Anonymous said...

And don't forget traffic. That's one of the main reasons I tune in. If KATV would post the times when Lisa Beckham was giving traffic updates, I'd tune in. I can't take that pumped up guy or that Dukes of Hazzard wannabe.

 
At 4:40 PM, June 27, 2005, Anonymous Anonymous said...

Those are good suggestions. And believe it or not, some people DO like the crafts stories. Why do you think Hobby Lobby does so much business? One person's opinion about crafts is just that... one opinion.

 
At 5:07 PM, June 27, 2005, Anonymous Anonymous said...

BUT I would think that early in the morning folks want NEWS, WEATHER and info NOT arts and crafts. I mean arts and crafts is mostly a female thing so leave it for later in the morning when the men are gone.

 
At 8:03 PM, June 27, 2005, Anonymous Anonymous said...

The segments I enjoy on the morning shows--beyond the essential news/weather/traffic--are the local "human interest" segments; Amazing Arkansas Women, Family First, Follow the Dart, some of the fundraisers and news when celebs are in town. I don't mind when one of the hosts is going through a personal situation (marriage, baby, etc.) and they bring experts in to discuss the topic. This give credibility with the personal element. All of our stations need to do more of that, and MORE market research to see what the people want. (As opposed to spending a lot of time here, trying to sway the opinions of legitimate viewers!)

 
At 12:23 PM, June 28, 2005, Anonymous Anonymous said...

<"I mean arts and crafts is mostly a female thing so leave it for later in the morning when the men are gone.">

What a sexist thing to write. As a female, I don't want arts/crafts in my News programming in the morning either but give me a break--MAN- men aren't the only ones who work out of the home. Did you grow up in the fifties?

 
At 1:15 PM, June 28, 2005, Anonymous Anonymous said...

No I just mean it seems the morning programs are getting more and more geared toward the female demographic. Surely the mess KATV calls gma daybreak.

 
At 2:25 PM, June 28, 2005, Anonymous Anonymous said...

Funny... the above poster must be named Ward Cleaver... and he expects June to be wearing pearls and have dinner on the table when he gets home.

Morning show are a buffet... somethng for everyone. Deal with the parts you don't like, kinda like life. Some people in here are such whiners!

 
At 6:06 PM, June 28, 2005, Anonymous Anonymous said...

What happened to the brunette with the great rack who read the traffic on KTHV's morning show? Seems like she used to work for the Cowboys before coming here.

 
At 10:04 AM, June 29, 2005, Anonymous Anonymous said...

You mean Abby Gregory? Doing traffic was a mental challenge for her, so, she is now trying to model in Dallas

 
At 11:50 AM, June 29, 2005, Anonymous Anonymous said...

I hear Abbby isn't getting work as a model...

 
At 1:03 PM, June 29, 2005, Anonymous Anonymous said...

That's the one --- Thanks. If she isn't getting work as a model, it's because she's wearing too much.

 

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