Friday, June 06, 2014

Nexstar Unloads Shreveport Station

Nexstar Broadcasting announced today it is selling its Shreveport Fox station KMSS/Channel 33. TV Spy reports Marshall Broadcasting Group will buy KMSS along with 2 other Nexstar stations in Odessa-Midland, Texas and Quad Cities, Iowa for $58.5 million. 

 Marshall Broadcasting Group, Inc. is a newly formed minority owned media entity owned 100% by Pluria Marshall Jr. Marshall is currently the president and chief executive officer of Equal Access Media Inc., which owns several newspapers serving African-American and minority communities, including The Texas Freeman and Houston Informer Newspapers, The Los Angeles Wave Newspaper Group, and the Los Angeles Independent Publications Group. In 2011, Mr. Marshall founded Integrated Multicultural Media Solutions, a media rep firm that assists advertisers and agencies in marketing products and services to multicultural audiences by providing marketing services, including promotions, grassroots marketing, advertising placement and custom content creation.

Nexstar purchased KMSS from CCA Stations in April 2013