Sunday, July 13, 2008

May Numbers are In....

Arkansas Business.com has the scoop on the May Neilson numbers. Below are some highlights:

At 10 p.m., KTHV's 10.3 household rating and 20.9 share in the market tied KATV-TV, Channel 7, for the top spot. However, when you look at year-to-year growth, KTHV's rating jumped 16 percent, while KATV's fell 12 percent. KTHV also took an impressive lead in the persons 18-49 demo, where KTHV scored a 7.1 to best KATV's 4.2, and in the women 25-54 demo, where KTHV posted a 9.4 rating to KATV's 6.8.

The ratings also show impressive growth for KARK-TV, Channel 4, and KLRT-TV, Channel 16. NBC affiliate KARK continued to dominate the household ratings at noon, when it airs "Dialing for Dollars," while also showing year-to-year growth at 5 p.m. in the demographics mentioned above. KARK posted the second-best household ratings during the 5 p.m. newscast, trailing KATV.

Fox affiliate KLRT and its 9 p.m. newscast can now claim household ratings approaching the other stations and ratings in the two major demos that surpass its rivals. The station began broadcasting at 9 p.m. in May 2004, when it scored a 1.8 rating and 3.2 share. The station's May 2008 book has a 7.1 household share and 12.4 rating for the market, and its 5.6 rating in persons 18-49 takes the demographic's second spot when compared with its 10 p.m. competitors.

Though KATV maintained its household lead in the market at 5 p.m. and 6 p.m., the station's newscasts showed negative year-to-year growth in the majority of household ratings and coveted demos.

The ABC affiliate won at 5 p.m. with a household rating of 11.3 and 26.7 share. The ratings were down compared with last year, though, and the station also lost the persons 18-49 demo, falling from a 5 in 2007 to a 4 in 2008. KATV held onto its lead in the women 25-54 demo, though, posting a 5.4 rating. The 5.4 rating is an 18 percent drop compared with 2007's 6.6 rating in the demo.

30 Comments:

At 11:10 AM, July 13, 2008, Anonymous Anonymous said...

"KTHV's weak spot was the 6 a.m. newscast, where ratings fell in household numbers and demos."

If that's their only weak spot why were they 3rd at both 5 and 6pm. It's obvious Arkansas Business has a partnership with KTHV because they can't even report the news correctly.

 
At 1:36 PM, July 13, 2008, Anonymous Anonymous said...

Could KTHV's spike in May be partially attributed to Craig's new anchor job? I live in NWA, but if I were in LR, I woulda definitely tuned in to KTHV to see how he did.

 
At 3:07 PM, July 13, 2008, Anonymous Anonymous said...

Arkansas Business does seem to always paint a very rosy picture for THV, despite what the numbers indicate across the board.

 
At 3:42 PM, July 13, 2008, Anonymous Anonymous said...

Craig will take THV to the top. Look out!

 
At 7:40 PM, July 13, 2008, Anonymous Anonymous said...

Wow,that"s a real positive spin for THV

 
At 8:11 PM, July 13, 2008, Anonymous Anonymous said...

This is all due to the hard work ethic and onscreen presence of Meredith Mitchell! She's the hottest thing going in the LR area!

 
At 9:24 PM, July 13, 2008, Anonymous Anonymous said...

Really? I thought Katherina Yancey was the hottest thing going in the LR area!

 
At 11:21 PM, July 13, 2008, Anonymous Anonymous said...

knwa has the best ratings in arkansas because of the lovely and talented mickey goodwin.

 
At 7:34 AM, July 14, 2008, Anonymous Anonymous said...

mickey goodwin is out at KNWA

 
At 3:32 PM, July 14, 2008, Anonymous Anonymous said...

mickey goodwin is not out at knwa.

 
At 5:28 PM, July 14, 2008, Anonymous Anonymous said...

Only took 17 hours for it to go from KTHV's ratings to Mickey Goodwin's looks. Wow!

 
At 8:12 PM, July 14, 2008, Anonymous Anonymous said...

This is all due to the hard work ethic and onscreen presence of Meredith Mitchell! She's the hottest thing going in the LR area!

8:11 PM, July 13, 2008

This has to be the work of an agent or boyfriend or fan club president or family member. If that's the case, I'm hoping you get your commission from her!

 
At 9:34 PM, July 14, 2008, Anonymous Anonymous said...

Meredith Mitchell looks good in leather.

 
At 11:18 PM, July 14, 2008, Anonymous Anonymous said...

hey 5:28pm. don't be jealous because you are north of 300 and your dog is better looking than you are redneck!

 
At 7:31 AM, July 15, 2008, Anonymous Anonymous said...

I feel sorry for Meredith I think her fan is not a fan, but is someone who is actually make fun of her with the over the top embarrassing comments.

 
At 3:33 PM, July 15, 2008, Anonymous Anonymous said...

"Meredith Mitchell looks good in leather.

9:34 PM, July 14, 2008"

I bet Beth Hunt looks even better!!

 
At 2:57 PM, July 16, 2008, Anonymous Anonymous said...

I love how Arkansas Business always prints Larry Audis' press release.

 
At 11:46 PM, July 16, 2008, Anonymous Anonymous said...

"Meredith Mitchell looks good in leather.

9:34 PM, July 14, 2008"

"I bet Beth Hunt looks even better!!"

I'll bet that Mickey Godwin looks pretty damn good in leather herself, lol.

 
At 11:49 PM, July 16, 2008, Anonymous Anonymous said...

Is Mickey Godwin married?

 
At 11:51 PM, July 16, 2008, Anonymous Anonymous said...

Just so you know, Mickey Godwin's bio is still on the KNWA website.

The only way that Mickey will leave there is to go to a bigger market.

 
At 2:10 AM, July 17, 2008, Anonymous Anonymous said...

Weekend anchor position on tvjobs at KNWA...it was nice knowing you Mickey.

 
At 1:29 PM, July 17, 2008, Anonymous Anonymous said...

goodbye indeed

 
At 5:39 PM, July 18, 2008, Anonymous Anonymous said...

Anyone seen May ratings from NWA??

 
At 8:47 PM, July 18, 2008, Anonymous Anonymous said...

KNWA is a dominant number one at 10:00 p.m. for Northwest Arkansas.

KFSM continues to win in Fort Smith.

KHOG is falling WAY behind in both areas. They may need a major overhaul

 
At 8:44 PM, July 19, 2008, Anonymous Anonymous said...

KFSM leads total market as well. They have come a long way in NWA as well. Knwa jumped way up in the AM show. 1st in NWA ever and tied with 40/29 total market. KFSM remains and will always be the dominate total market leader.

 
At 10:50 PM, July 19, 2008, Anonymous Anonymous said...

KNWA doesn't cover the entire market and could care less what the total numbers say. They only focus on NWA and they are winning big there.

 
At 1:14 PM, July 20, 2008, Anonymous Anonymous said...

kfsm is holding on because of the old people. well, they are dying off. they keep losing ground in the ratings.

 
At 1:48 PM, July 20, 2008, Anonymous Anonymous said...

Rumor has it Leslie Wright is leaving KHOG

 
At 5:15 PM, July 20, 2008, Anonymous Anonymous said...

KFSM has gained ground in NWA and the older demo is in the River Valley. KFSM is now #2 in NWA. Probably will never catch KNWA because of the message but #1 in RV and #2 in NWA sounds pretty good.

 
At 4:16 PM, July 23, 2008, Anonymous Anonymous said...

Hey KATV want to give your spin> Then stop sending out crappy presse releases and return phone calls.

 

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