Friday, March 10, 2006

KNWA Takes the Lead at 10pm in NWA

Arkansas Business.com has a summary of the Nielsen Media Research numbers from November and they show KNWA leading the pack at 10pm. Below is a portion of the article:

"The Nielsen Media Research numbers from the November ratings period show KNWA, the NBC affiliate, had a household rating of 7.4 during the 10 p.m. timeslot. That’s one-tenth of a point higher than KHBS/KHOG, Channels 40/29. KNWA’s number was up from a 5 rating in the previous November.

KFSM, Channel 5, led in Northwest Arkansas during the 5 p.m. newscast for the most recent November, and KHOG led at 6 p.m.

KFSM led in all three evening news timeslots in the dominant market area. KFSM has traditionally led in the entire DMA, which includes Fort Smith and two counties in Oklahoma, while KHOG usually leads in Northwest Arkansas."

56 Comments:

At 7:59 AM, March 11, 2006, Anonymous Anonymous said...

Well... I thought I'd never see the day, but KNWA is now a REAL contender.

 
At 8:17 AM, March 11, 2006, Anonymous Anonymous said...

Hell yeah they are!

 
At 10:33 AM, March 11, 2006, Anonymous Anonymous said...

Congratulations KNWA...a lot of hard work and it's starting to show. Keep your heads up even if this blog rips you to pieces.

 
At 10:51 AM, March 11, 2006, Anonymous Anonymous said...

Absolutely amazing.

The race sure is on now! We're at a point where no one officially dominates, and every station some chance of blowing the others out of the water.

 
At 11:51 AM, March 11, 2006, Anonymous Anonymous said...

Go KNWA!

 
At 1:15 PM, March 11, 2006, Anonymous Anonymous said...

I still say their news is number 3 but they win sports and have an advantage when Rick K. is doing weather

 
At 1:20 PM, March 11, 2006, Anonymous Anonymous said...

Let's see how long it takes for this to turn into a Charles Salser bashing session.

 
At 3:11 PM, March 11, 2006, Anonymous Anonymous said...

funny, I thought their news was number 1...they had the full story on the shooting the other night at the Wal-Mart in Springdale and 5 and 40 fumbled around looking for a lead on what had happened...

 
At 4:01 PM, March 11, 2006, Anonymous Anonymous said...

Not to play devil's advocate (since I don't live there and really don't care who's ahead) -- but getting Neilsen numbers from an "independent source"? That sounds fishy to me.

 
At 4:20 PM, March 11, 2006, Anonymous Anonymous said...

Does anyone have the AM numbers? If you win at 10pm you should win at AM or a close second.

 
At 4:52 PM, March 11, 2006, Anonymous Anonymous said...

KNWA is only leading in household numbers and only in two counties. Not actual ratings or demos.

They'll be a REAL contender when they win the 2nd largest city in the state of Arkansas.

I can't believe 40/29 has fallen so much in the past few years.

 
At 6:27 PM, March 11, 2006, Anonymous Anonymous said...

Is KNWA actually subscribing to Nielsen again? I'd be a little leery of believing this post until it can be verified.

 
At 6:44 PM, March 11, 2006, Anonymous Anonymous said...

So... why did Salser cross the road? To get to his AMS Seal!!!!

 
At 6:58 PM, March 11, 2006, Anonymous Anonymous said...

AHAHAHAHAH...I don't get it.

 
At 7:08 PM, March 11, 2006, Anonymous Anonymous said...

Why didn't he make it across the road?

WINTER STORM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

 
At 8:08 PM, March 11, 2006, Anonymous Anonymous said...

What does Rick K do that's so great? He's really average. Watch his weather fromt he studio...stumbles at times..and just looks sloppy. I don't see it.

 
At 8:12 PM, March 11, 2006, Anonymous Anonymous said...

Rick doesn't look like some marionette like other weathercasters...*cough* Charles Salser *cough*

 
At 8:18 PM, March 11, 2006, Anonymous Anonymous said...

Verify what? If you read the entire article it says that the Journal usually gets its numbers from TV stations. We all know that any specific station can show it's #1 at anything. Congrats to Journal for going to get the info from a different source than from the stations that can spin anything.

 
At 10:01 PM, March 11, 2006, Anonymous Anonymous said...

I see NWA is getting clobbered right now with storms. Who is or who was (in case this is seen after the severe event) the clear winner in severe coverage?

 
At 11:38 PM, March 11, 2006, Anonymous Anonymous said...

I wouldn't jump over the horse on this one. KFSM dominates the entire market and has shown by far the largest growth in NWA. KNWA is down in every newscast but one.

 
At 12:19 AM, March 12, 2006, Anonymous Anonymous said...

KFSM dominates..give me a break. You can't prove that at all. We all know you work there you New York times homer!

 
At 1:32 AM, March 12, 2006, Anonymous Anonymous said...

Ummm You may want to read the ratings. You'll find all the proof you need there.

That is, if they actually show them to you over there there at KHAWG.

 
At 6:56 PM, March 12, 2006, Anonymous Anonymous said...

Gee, d'ya think when the numbers come out, stations don't share them with buyers and clients? Think they stay locked up someplace? Just because KNWA doesn't subscribe to the numbers doesn't mean the numbers ignore KNWA. How about a source at a media buyer company? Hmmmmm...thought of that? As for KFSM, they've lost share for quite awhile now as KHOG has put it on -- they've dropped ever since Burrrrrr and Guy got canned.

 
At 8:38 PM, March 12, 2006, Anonymous Anonymous said...

Obviously the poster above has not seen the last 2 years of ratings showing that 40/29 has been slipping the entire time. Saying KFSM is losing is a lie as well. Statistics and ratings show they're getting stronger every book.

KNWA is good in NWA, but that means nothing is they don't cover the whole DMA. BIG DEAL!

 
At 7:54 AM, March 13, 2006, Anonymous Anonymous said...

...means nothing to you, sure. But the advertisers seem to think differently, don't they? They don't buy the entire DMA. They target their ads. Where are the high-dollar consumers? The job and building growth? The increasing income? Which area drives the state's economy? Alma, where they pack spinach, or up north where they have the largest company on earth, and an increasingly huge vendor base, not to mention two other Fortune 500 companies? "win the DMA" all you want...the ad sales people will cheer you all the way. It's not about the DMA, is it? And yes, KFSM still has biiiiig problems. Just ask Tim Malone.

 
At 9:51 AM, March 13, 2006, Anonymous Anonymous said...

The point of ratings is to see who has the most viewers. Good for KNWA getting better.

But is that really saying much?? There're improving in half of the market, ignoring the River Valley. And we're talking about a #104 market...which they're only getting HALF of.

When they start getting the WHOLE MARKET...talk then. Getting half of this small market is nothing to brag about. Good luck KNWA, you'll NEVER reach the big dogs in the DMA

 
At 4:00 PM, March 13, 2006, Anonymous Anonymous said...

Ah...shhhhh...can you hear that? It's the sound of inevitability, "big dawg." Yer gettin' old and slow, and the "little dawg" is nippin' at yer heels. Keep the whole DMA, and enjoy it while you can. No book, no AP? No problem. Still whippin' their butts at 10, and gettin' closer at 5 and 6. You just keep doing what you do so well -- losing market share.

 
At 7:42 PM, March 13, 2006, Anonymous Anonymous said...

Whippin butts @ 10??

Getting closer at 5 & 6??

True, KNWA has gotten better...but they'll never touch 40/29 or 5!

If you look at the ratings, 40/29 has been losing shares in NWA over the past few years, 5 has been GAINING! The litte yapping dog?? That's all it'll be. Just annoying and will eventually be eaten by the big dogs. Enjoy life while you're still living and still thinking that you're gaining...

 
At 7:45 PM, March 13, 2006, Anonymous Anonymous said...

"Still whippin' their butts at 10, and gettin' closer at 5 and 6"

This poster is obviously a worker at KNWA! PLEASE read all the ratings and info before posting. Cause you'll definitely find out you're WRONG!

 
At 9:59 PM, March 13, 2006, Anonymous Anonymous said...

funny, I thought their news was number 1...they had the full story on the shooting the other night at the Wal-Mart in Springdale and 5 and 40 fumbled around looking for a lead on what had happened...
************************

Huh? KNWA didn't even know there was a shooting. They showed up an hour late. Channel 5 was first on the scene and 40/29 was first with a live shot.

It was funny to see KNWA play catch-up on the scene like usual. That's what you get with a third place player.

 
At 11:07 PM, March 13, 2006, Anonymous Anonymous said...

I'll give KNWA credit for Sunday nights storm coverage. They beat everyone

 
At 7:24 AM, March 14, 2006, Anonymous Anonymous said...

"This poster is obviously a worker at KNWA! PLEASE read all the ratings and info before posting. Cause you'll definitely find out you're WRONG!"

I dunno...seems like the numbers showed they won the 10 p.m. race in the key demo. What's the problem? Sour grapes from KFSM and KHOG employees posting here? We read the numbers...did you?

 
At 8:57 AM, March 14, 2006, Anonymous Anonymous said...

I'll give KNWA credit for Sunday nights storm coverage. They beat everyone

You're right...your old camera lackey Ruskin really showed a presence..give me a break. By the way could somebody at KNWA please ask Rick what a V-notch is....he only said it about 400 times.

 
At 9:10 AM, March 14, 2006, Anonymous Anonymous said...

"I'll give KNWA credit for Sunday nights storm coverage. They beat everyone"

Sad thing is because they lost their signal no one in the tornado saw KNWA during the storm's peak.

KNWA...The REAL disaster in Northwest Arkansas

 
At 10:25 AM, March 14, 2006, Anonymous Anonymous said...

Quote: You're right...your old camera lackey Ruskin really showed a presence..give me a break. By the way could somebody at KNWA please ask Rick what a V-notch is....he only said it about 400 times.

In case you are really wondering what a V-Notch is...it is the signature on radar that is typical of well-developed classic supercell thunderstorms in which the front of the storm takes on a "V" signature with the hook echo appendage just behind it. It's indicative of the upper level winds splitting around the FFD

And I have to agree with you on Ruskin...It would scare the hell out of me having him tell me about a dangerous storm like that. I don't even think he has a college degree yet!

 
At 11:15 AM, March 14, 2006, Anonymous Anonymous said...

Personally, I would much rather listen to Ruscin and Katzfey. I found them EXTREMELY informative on Sunday night. They had people call in with reports on what was happening. The best, by FAR. Charles Salser couldn't forecast himself out of a paper bag -- not to mention he makes NO connection with viewers.
And don't get me started on the Flickinger duo.

 
At 12:43 PM, March 14, 2006, Anonymous Anonymous said...

What about G Lewis on all the storms?? He is someone who can connect to the viewer, bring across the info fast and easily, and definitely takes the lead over all the others.

Pretty solid for someone who has to forcast the River Valley and NWA. Any I believe he does both far better than the others!

 
At 12:59 PM, March 14, 2006, Anonymous Anonymous said...

Others have tried it before, but it's all in the timing. KNWA made a great move to cover NWARK exclusively. I live in Benton County. I couldn't care less about Ft. Smith (excluding Bobo!). Weather reports are problematic. There's just too much going on up here now. The market is obviously splitting...
And Katsfey is one of the best on a live remote.
More Bobo!

 
At 2:36 PM, March 14, 2006, Anonymous Anonymous said...

I LOVE the Bobo story!

 
At 3:22 PM, March 14, 2006, Anonymous Anonymous said...

Weather reports are problematic. There's just too much going on up here now....

yea.. doppler radars can't see storms in NWA because, well.. there is just to much going on... you are obviously a newbie.... I bet all the activity up there freaks out the radar and they refuse to work..... do you work for fox???

 
At 11:45 PM, March 14, 2006, Anonymous Anonymous said...

Katzfey looked sharp during the coverage you can tell he knows his stuff. Having viewers call in was a little small market though. Don't they have chase teams?

KFSM went wall-to-wall the longest and seemed to have a contact with local officials but I have to wonder if Lewis has left the station yet. He's on in like every newscast.

KHOG was...well..KHOG, lots of circles and whirly woos on the radar. And Charles talking about a possible tornado while the other two said it was on the ground.

That said all 3 did a good job... remember: 0 Fatalities

 
At 9:26 AM, March 15, 2006, Anonymous Anonymous said...

I could not believe it took so long to get video--
I was screaming at all three stations--tired of hearing people call in and e-mailed pictures from viewers (weren't they the ones we should be protecting? shouldn't they have been taking cover, instead of following instructions from local weathercasters to "take pictures and e-mail them to us??")
Wow--put the viewers at risk because we can't get video on the air???

 
At 9:26 AM, March 15, 2006, Anonymous Anonymous said...

I could not believe it took so long to get video--
I was screaming at all three stations--tired of hearing people call in and e-mailed pictures from viewers (weren't they the ones we should be protecting? shouldn't they have been taking cover, instead of following instructions from local weathercasters to "take pictures and e-mail them to us??")
Wow--put the viewers at risk because we can't get video on the air???

 
At 11:05 AM, March 15, 2006, Anonymous Anonymous said...

The e-mail pictures were on air 10min after the storm hit. Unless you're good in voodoo it's hard to drive to the scene, shoot, drive back, & edit in 10 min.

I don't think any of the meteorologists said: "Go outside and look for the tornado and take a picture for us!"

 
At 11:07 AM, March 15, 2006, Anonymous Anonymous said...

Rather than bashing the weather coverage, with Ruskin and Salser, someone should give credit to all three stations.

The wall-to-wall coverage undoubtedly saved a lot of lives in this tornado. Emergency Management officials even said so. A big round of applause is due to all three stations for their excellent work covering this storm.

 
At 1:04 PM, March 15, 2006, Anonymous Anonymous said...

I'll second that. All three stations took different approaches, but what really matters is that people were warned before the tornado hit and they took cover. It was a good example of why we do weather warnings.

 
At 9:36 PM, March 15, 2006, Anonymous Anonymous said...

Amen to the above two posts. Enough of the complaining of this station did this and that station did that. What matters is that lives were probably saved. The objective is to PROTECT THE PUBLIC! Whenever showing off bells and whistles and looking for a opportunity for shameless self-promotion becomes more important, then we have lost sight what this industry is all about.

 
At 4:26 AM, March 16, 2006, Anonymous Anonymous said...

Wow--put the viewers at risk because we can't get video on the air???

People sent in their pictures on their own...don't blame the meteorologists when you don't have a clue

 
At 9:11 AM, March 16, 2006, Anonymous Anonymous said...

Someone should ask Katzfey who was screening his calls the other night during the tornado. He had some loser chick on from Fayetteville saying she was seeing lightning off to the east in Elkins! Gimme a break! There wasn't even any radar echoes coming back with ANYTHING happening in Washington county at all!

Garrett Lewis and 5 News, by far, did the best job Sunday. Salser and 40/29 were late coming on the air, which surprised me, and as someone else pointed out earlier, Katzfey stumbles all the time - and apparently doesn't know which callers are legit and which are just wanting to hear their voice on the air.

 
At 1:55 PM, March 16, 2006, Anonymous Anonymous said...

They probably were late coming on the air because they knew they would get lambasted (sp?) with phone calls about them interrupting Grey's Anatomy or Desparate Housewives.

Then of course....some people are too ignorant to realize that they can't watch those shows from 6 feet under in a coffin. You die...you'll never see another episode again.

OOOH...but their TV shows are so much more important.


Kudo's to all of the stations for saving lives. F3 tornadoes just don't go through somewhat populated areas not not kill at least SOMEONE.

 
At 4:33 PM, March 16, 2006, Anonymous Anonymous said...

Katzfey is REAL. Lewis and Salser are cheesy weathermen.

 
At 6:22 PM, March 16, 2006, Anonymous Anonymous said...

What exactly does cheesy mean? Define how they are cheesy. If anyone.. Garrett seems to relate to the viewer more than any of them.

 
At 7:41 PM, March 16, 2006, Anonymous Anonymous said...

Lewis is one of those good ol boys like Gary England, he relates to the viewer because he's a redneck

 
At 2:16 AM, March 17, 2006, Anonymous Anonymous said...

I have to disagree there... Garrett is as far from a redneck as you can get. And I KNOW a redneck when I see one. You think Gary England is a redneck too? Really.... he totally didn't seem that way when I worked for him.

 
At 7:53 AM, March 17, 2006, Anonymous Anonymous said...

Just because you work with somebody doesn't mean the viewers percieve that person the same way you do. Moreover, you're closer to that person, so you can make an informed opinion..the viewers don't have that luxury. They make their opinion on what they see. I don't think Garrett comes off as a redneck, but he is more country. I think a lot of that deals with his overall look. What may work for him here would likely not work in a larger market. That's just reality.

 
At 1:28 PM, March 17, 2006, Anonymous Anonymous said...

I watched Gary a LONG time before I ever worked under him and even then I never got the impression that he was a redneck. Country? Probably...and maybe that is what the poster was saying regarding Garrett too. I think there is a difference between Redneck and being Country. Anyway...

Thankfully noone was killed in that storm the other night.

 

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