KNWA Takes the Lead at 10pm in NWA

Arkansas Business.com has a summary of the Nielsen Media Research numbers from November and they show KNWA leading the pack at 10pm. Below is a portion of the article:

"The Nielsen Media Research numbers from the November ratings period show KNWA, the NBC affiliate, had a household rating of 7.4 during the 10 p.m. timeslot. That’s one-tenth of a point higher than KHBS/KHOG, Channels 40/29. KNWA’s number was up from a 5 rating in the previous November.

KFSM, Channel 5, led in Northwest Arkansas during the 5 p.m. newscast for the most recent November, and KHOG led at 6 p.m.

KFSM led in all three evening news timeslots in the dominant market area. KFSM has traditionally led in the entire DMA, which includes Fort Smith and two counties in Oklahoma, while KHOG usually leads in Northwest Arkansas."