Monday, March 20, 2006

In Little Rock It's Slow and Steady

Broadcasting and Cable profiles the Little Rock market in this recent article. In the article, Clear Channel GM Chuck Spohn calls the market a well kept secret. “Little Rock is a well-kept secret,” says Chuck Spohn, general manager for Clear Channel-owned Fox affiliate KLRT and UPN outlet KASN. “We don’t have exciting sectors, like technology, that spike the market. But we are consistent.”

Also from the article: "Broadcasters grossed $87.6 million in 2004, up from $81.9 million the prior year, according to BIA Financial. Gannett-owned CBS affiliate KTHV was slightly out in front at $24.7 million."

Read the full article HERE.

10 Comments:

At 2:39 PM, March 20, 2006, Anonymous Anonymous said...

I think this is an exciting time in the LR broadcast market.

Being innovative is what is going to keep you ahead of the game.

 
At 3:20 PM, March 21, 2006, Anonymous Anonymous said...

"For instance, KATV could carry its ABC feed on one channel, local sports on another and repeat local news on a third." Yes, you could do it now. But you aren't. And there is a finite bandwidth available to deliver that info. That finite bandwidth is not enough to deliver a true HD channel and have two more SD channels.

 
At 4:18 PM, March 21, 2006, Anonymous Anonymous said...

KATV is already wasting bandwidth by broadcasting a subchannel that is just a simulcast of their analog signal. Of course, their HD channel is only 720p, so they have the room, but still, if you're gonna multicast, make it worth it. Look at AETN, they aren't doing much right, but their multicasting isn't bad. They do three distinct subchannels in addition to the regular feed, and they turn them off and dedicate all the bandwidth to the main signal when they carry HD material.

 
At 4:56 PM, March 21, 2006, Anonymous Anonymous said...

Didn't KATV promise this last year?

And if they're ratings proven and the most watched local TV station in the galaxy, why don't they make more money then KTHV? Sounds like somebody doesn't know how to sell.

 
At 11:01 PM, March 21, 2006, Anonymous Anonymous said...

Look at AETN, they aren't doing much right, but their multicasting isn't bad.

I started watching AETN DTV about a year ago. Not only are they using channel 5 for their digital broadcasts (a problem that needs its own thread), but the programming for the subchannels is lacking. What is this "Create" crap on 2-2. Ch 2-3 is a noble effort, but could do w/o the 1970's era/Public accessque slides "AETN Scholar". How often is HDTV broadcast...every 60 days?

And don't even get me started on Jane Krutz

 
At 11:06 AM, March 22, 2006, Anonymous Anonymous said...

KATV is NOT the #1 station.

 
At 8:16 AM, March 23, 2006, Anonymous Anonymous said...

Grossed $87.6 million. Just think, once the market hits $90 it will metered.

 
At 9:46 PM, March 23, 2006, Anonymous Anonymous said...

really KATV is not number #1...funny the feb ratings have them kickin everyone's ass again...they doubled up 4 and 11 at 5,6 and had a household rating of 13 to thv's 10 at 10p....now they did get beat in the morning show...but i'd say winning 3 out of 4 shows is a number one to me...

 
At 11:19 AM, March 24, 2006, Anonymous Anonymous said...

Then why does KTHV make more money? Perhaps the demos are weak. Or maybe they should spend less time at the lake and more time running the station. They should be making more money then everybody else if they're that much better.

 
At 12:59 PM, March 28, 2006, Anonymous Anonymous said...

It's not uncommon for the #2 station in a market to be the #1 money maker in the market. This was the case in the 3 previous markets I've worked in.

Advertisers often go with bigger packages at #2's, thinking they're getting more bang for their buck. #2 station's logs get filled more often.

 

Post a Comment

<< Home