Thursday, May 19, 2005

Numbers are in: ABC's 'America' Close to 'Today'

Source: Associated Press Network TV's morning news battle is getting hotter, with ABC's "Good Morning America" finishing closer to NBC's "Today" show in popularity last week than it has since 1995.

"Today" averaged 5.64 million viewers last week, with "GMA" at 5.60 million, according to figures released on Thursday by Nielsen Media Research.
The NBC show has won in the ratings for 492 consecutive weeks, an unparalleled record of dominance in an area of television that is growing in importance. The "Today" show is NBC's most profitable program.

Mindful of the ratings slump, NBC last month replaced the "Today" executive producer with a new two-person team.


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