Tuesday, May 17, 2005

NBC Nightly News With Brian Williams' Wins The Week Of May 9-13, 2005 In All Categories

Source: NBC Press Release According to Nielsen Media Research data, "NBC Nightly News with Brian Williams" easily dominated ABC and CBS, winning all five nights during the week of May 9 ? 13, 2005. For the week, the Williams-led newscast attracted 8.765 million total viewers, a whopping 10% (+769,000) advantage over ABC "World News Tonight's" 7.996 million, and a 34% (+2,221,000) lead over CBS "Evening News'" 6.544 million. This represents the program's best advantage over ABC since the week of January 17, 2005. "Nightly News" has now placed first in total viewers for 45 straight weeks.

In homes, "Nightly News" was also top-rated, posting a 6.4 rating and a 14 share, 12% more than ABC's 5.7/12, and 36% more than CBS' 4.7/10 rating.

Among the demographics women, men and adults 25-54, the NBC broadcast was No. 1 in each category. Specifically among adults 25-54, "Nightly News" had a 2.3 rating, 5% more than second place ABC's 2.2, and a 35% lead over CBS' 1.7 rating. "Nightly News" has now placed first in adults 25-54 for 28 of the last 35 weeks (eight ties) this season, 64 of the last 77 weeks (17 ties) and 171 of the last 190 weeks (23 ties). Season-to-date, the NBC program is topping ABC by 8% among adults 25-54.


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