ABC News Prez: It's All About Quality
Pretty good commentary piece in today's Wall Street Journal by ABC News President David Westin on what it will take to win viewers to newscasts in the digital age. Westin says it will take quality.
We need to demonstrate to the American people, relentlessly, a quality of journalism so great that everyone recognizes it and no one can deny it. That way, when people look at all the myriad alternatives for their news, they will choose us -- no longer because they lack any viable alternative but increasingly because, despite the alternatives, they value what we have to report.
Read the complete commentary HERE.