The Arkansas CW Touts Primetime Numbers...

Source: Arkansas CW Press Release For the second consecutive ratings period, The Arkansas CW is among the nation’s leading CW affiliates. Vampire Diaries – one of the CW network’s biggest primetime hits, delivered a 4.3 rating with Women 25 to 54 on the Arkansas CW, placing its performance among the top 10 for all CW stations in the country.

Vampire Diaries helped strengthen the overall primetime ratings performance of The Arkansas CW, significantly over-indexing the CW’s national viewing average in the advertiser-coveted demos of Adults 18-34, Adults 18-49 and Adults 25-54. Among Adults 18-34 the Arkansas CW’s primetime average was 43 percent higher than the CW national primetime average. In Adults 18 to 49 the station over-indexed the national average by 14 percent. Demonstrating the station’s growing broad-based appeal, in Adults 25- 54, the Arkansas CW over-delivered the national CW average by 14 percent.
“The Arkansas CW’s primetime ratings growth continues to demonstrate the appetite our viewers have for unique, hip, entertainment programming,” said President and General Manager, Brian Sather. “Primetime was only part of the story. I was particularly pleased with the double and triple digit growth in many other time periods.”

Among the notable viewing trends from the February 2012 ratings period:

· Jerry Springer M-F at 12pm posted share growth over November 2011. Adults 18-49 were up 73% while Women 25-54 were up 93%.

· Maury Povich M-F at 11am was up 40% in share of Women 18-49 and up 75% in share of Women 25-54.

Seinfeld Monday through Friday at 6:30pm had over 200% share growth over November 2011 in the key Adult 25-54 demo.

The Vampire Diaries posted ratings growth over February 2011: Women 18-49 were up 36%, while Women 25-54 shot up by 95%.

The Secret Circle had tremendous ratings growth over February 2011 in the key 25-54 demo: Adults 25-54 were up 75% while Women 25-54 were up an impressive 300%.

Hart of Dixie posted solid shares in February 2012: 3.9 for Adult 18 to 49 and 4.6 for Women 18 to 49!

The Arkansas CW is a full-carriage multicast channel of KHBS/KHOG-TV. It launched in April 2008, making this month its 4 year anniversary. The Arkansas CW is available over the air on channels 29.2 and 40.2 and can be found on DirecTV, Dish, Cox Cable, and Sudden Link cable.