Wednesday, March 09, 2011

Gannett Launches New Branding Campaign--Let the Synergy Begin

KTHV's parent company, Gannett, has launched a new branding campaign. Complete with a new logo and tagline the company declares its properties have evolved into a digital powerhouse. "This effort reflects the transformation of our company over the past several years and brings together our local media organizations and national business brands," said Mickey Johnson, P-I Media Group general manager and executive editor. "It truly demonstrates who we are today and the outstanding value we bring to our consumers and business customers."

Gannett owns the US Today newspaper, along with 81 community newspapers across the US, 23 TV stations and more than 100 digital properties.

6 Comments:

At 1:36 PM, March 09, 2011, Anonymous Anonymous said...

Boring.

 
At 8:38 PM, March 09, 2011, Anonymous Anonymous said...

Gag!

 
At 7:16 PM, March 10, 2011, Anonymous Anonymous said...

"It's all within reach... including your pinkslip"

 
At 4:11 PM, March 12, 2011, Anonymous Anonymous said...

Broadcast employees look out. At Gannett, newspapers rule!

 
At 9:42 PM, March 21, 2011, Anonymous Anonymous said...

Synergy = staffing reductions

 
At 10:32 PM, March 22, 2011, Anonymous Anonymous said...

Synergy = More automated equipment which is a station manager's dream. No salary, no overtime, no vacation, no sick leave, no parties, no retirement. Pays for itself in just a little while via the work by the people that it will replace. Only people on payroll are one or two IT guys/gals and a talking head or two in the studio and of course a few sales people that will eventually be replaced via computerized time-buying. Completely automated after the late news until the early show.

Now what more could a manager or company want.

 

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