Wednesday, March 09, 2011

Gannett Launches New Branding Campaign--Let the Synergy Begin

KTHV's parent company, Gannett, has launched a new branding campaign. Complete with a new logo and tagline the company declares its properties have evolved into a digital powerhouse. "This effort reflects the transformation of our company over the past several years and brings together our local media organizations and national business brands," said Mickey Johnson, P-I Media Group general manager and executive editor. "It truly demonstrates who we are today and the outstanding value we bring to our consumers and business customers."

Gannett owns the US Today newspaper, along with 81 community newspapers across the US, 23 TV stations and more than 100 digital properties.