Wednesday, October 04, 2006

Couric Blasts Into Third Place

Source: DC Post CBS's Katie Couric-anchored newscast has fallen to third place in a three-way race for viewers among the broadcast evening newscasts, triggering an exuberant news release from CBS News marveling at Couric's unprecedented double-digit, across-the-board gains in her first month and celebrating her victory over the decades-old ratings curse that has plagued new anchors.

The multimillion-dollar campaign to launch Couric as anchor of the perennially third-place "CBS Evening News" delivered two weeks in which Couric's was the most-watched newscast. It opened with more than 10 million viewers and settled -- not unexpectedly -- down to about 7.9 million the second week.

Couric's slide continued in Week 3; she finished in second place with about 7.7 million viewers, behind perennial evening news winner Brian Williams, who logged about 8.2 million on NBC.

And, while final numbers on Couric's fourth week in office will come out today, it appears from preliminary stats that she has fallen to third place with about 7.5 million viewers, behind Williams's 8.2 million and Charles Gibson's 7.6 million at ABC. To get there, Williams and Gibson held firm week to week, while Couric continued to shed some viewers.

CBS News noted that last week Couric was still in first place among the 25-to-54-year-olds advertisers try to reach with news programming. In that demographic group, Couric tied Williams, and they were one-tenth of a ratings point ahead of Gibson.

In its news release, CBS slapped Couric on the back for reversing the "historic pattern of first-month losses when anchors change."

"The ratings history of network evening news anchor changes reveals a clear pattern of audience loss in the first month versus the same period a year earlier," CBS News said. "Compared to the five anchor changes of the past two decades, Couric has dramatically reversed that pattern with the broadcast's remarkable growth."

23 Comments:

At 9:09 AM, October 04, 2006, Anonymous floaty mcvavay said...

So who wants to start taking bets on when she's on the CBS morning show? A year? 18 months?

 
At 11:32 AM, October 04, 2006, Anonymous Anonymous said...

She will gratiously step into a brand new and exciting morning show...it will be a task that "only someone as qualified and dignified as her" could handle...CBS wouldn't trust just anyone to undertake such a heavy endeavor...and this will not be a failure of any kind for her...because she can't possibly fail at anything.

 
At 1:37 PM, October 04, 2006, Anonymous Anonymous said...

Just remember, you can't polish a turd.

 
At 2:22 PM, October 04, 2006, Anonymous Anonymous said...

... and just how does this relate to Arkansas TV?

 
At 5:37 PM, October 04, 2006, Anonymous Anonymous said...

I agree....who cares, nobody!

 
At 8:22 PM, October 04, 2006, Anonymous Anonymous said...

Did you guys see what KaCo was wearing today?? Gurl, ain't nobody into black and white checkered accents no more.

 
At 1:12 AM, October 05, 2006, Anonymous Anonymous said...

Because there are CBS affiliates in Arkansas?

My fear is that they will stick with her for years. Look how long they let Dan stay at #3.

 
At 8:56 AM, October 05, 2006, Anonymous Anonymous said...

Ratings are droppping because she's simply not a very good anchor.

 
At 10:48 AM, October 05, 2006, Anonymous Anonymous said...

i agree. kaco was way better in the morning. now she talks slow like viewers are stupid and she's boring now. not to mention she dresses like a nun un mourning. why does she always wear black or white? wearing to boring colors doesn't make u seem sophisticated. i turned her off after the 2day hype was over.

 
At 5:49 PM, October 05, 2006, Anonymous Fashion Police said...

Kaco, Kaco, Kaco. Long dark grey skirt + long-sleeved black blouse = too matronly. You want the ratings, you're gonna have to show us some lower-thigh action.

 
At 7:31 PM, October 05, 2006, Anonymous Anonymous said...

Exactly !

 
At 7:45 AM, October 06, 2006, Anonymous Anonymous said...

I like her. It is nice to have a fresh faced woman on the evening news.

I say keep her and she will be fine and so will CBS.

 
At 11:07 AM, October 06, 2006, Anonymous Anonymous said...

CBS is trying to be something it isn't - soft. Katie would have been fine with Shieffer's format, it really actually resembled the first 30 minutes of the Today Show. This soft CBS Evening News is weak and the ratings tell the story.

 
At 1:15 PM, October 06, 2006, Anonymous Anonymous said...

Whatever happened to Eric Sullivan?

 
At 1:41 PM, October 06, 2006, Anonymous fashion police said...

He, too, has been wearing dark grey skirts with long-sleeved black shirts.

 
At 1:42 PM, October 06, 2006, Anonymous father time said...

Eric is trying to be something it isn't - soft. Eric would have been fine with Mike's format, it really actually resembled the first 30 minutes of the Today Show. This soft Eric is weak and will be eaten by wolves.

 
At 1:47 PM, October 06, 2006, Anonymous Anonymous said...

Where's Eric Sullivan working at now?

 
At 1:47 PM, October 06, 2006, Anonymous Anonymous said...

I just don't get it. Where are Kelly and Jessie? And does one Tori equal the two of them? I think not. Not even with that leather jacket. Who are you trying to kid, Peter Engel?

-Sully

 
At 1:48 PM, October 06, 2006, Anonymous Anonymous said...

Where's Eric Sullivan working at now?

 
At 2:24 PM, October 06, 2006, Anonymous fashion police said...

So who thinks that tonight is the night for a CBS nip-slip??

 
At 12:03 PM, October 07, 2006, Anonymous floaty mcdaniel said...

Whoops! I've been censored! Guess we can't let Katie see what I said about her. I hear she reads this crappy little blog daily.

I said: She's fresh like week old e-coli spinach.

 
At 10:41 PM, October 07, 2006, Anonymous Anonymous said...

What? I've never been censored, as much ridiculious stuff as I have posted here over the months...thanks dcg...maybe they recognize and consider who we are from our uploads...and can screen our intent from drunkeness to bitterness and no you're not coming back to work for me!

-bob brown

 
At 9:35 AM, October 15, 2006, Blogger p.alan said...

I do like Kate...but I can't help but fall asleep during her news. Brian and Charlie just have the ability to hold my interest much more effectively.

 

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