KWBF-TV Adds NFL to Programming

Source: Arkansas Business News We told you a few weeks ago about KTHV-TV, Channel 11, not having much choice about whether or not central Arkansas football fans will see more of the Jacksonville Jaguars and their ex-Hog first-round draft pick Matt Jones on television this season.

Larry Audas, the station’s general manager, said the AFC football market in central Arkansas has traditionally swayed in the Kansas City Chiefs’ favor, and added coverage of the Jaguars wouldn’t come at the tribe’s expense.

Well, Equity Broadcasting Corp. has KC fans covered, if only for the preseason.

Beginning with an Aug. 12 preseason match against Minnesota, all four of the Chiefs’ tune-up games will be broadcast live on KWBF-TV, Channel 42.

According to WB spokesman Neal Ardman, it’s the first time the NFL will hit the WB airwaves.

“It’s as simple as us wanting to secure more sports programming and seeing what was available,” he said. “The rights to those Chiefs’ games was available and we’re excited to bring the coverage to viewers.”

Ardman added that additional coverage includes pre-game specials before all four games, a “Game Day” program with head coach Dick Vermeil and the “Chief’s Locker Room” show hosted by expert kick return man Dante Hall. Those programs will air throughout the regular season as well.