Tuesday, April 12, 2005

More LR Ratings #'s


Source: Arkansas Business.com KTHV’s “Today’s THV” program remained the leader at 6 a.m. with a 9 rating and 34 share, while KATV’s “Daybreak” recorded a 6 rating and 21 share. “News 4 Arkansas Today” posted a 3 rating and 12 share.

With Nielsen Media’s changes, it may not be completely fair to compare those numbers with the same period in 2004, but KTHV’s morning numbers jumped two rating points and six share points. KATV’s rating remained the same, but its program did jump eight share points.

At noon, KARK and KTHV posted similar household numbers with KARK coming out slightly ahead with a 6.4 rating and 25 share. KTHV was narrowly off the mark with a 6.3 rating 24 share. KATV’s midday program airs at 11:30 a.m., and posted a 1.4 rating and 6 share.

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