Sinclair to Say Goodbye to Nielson Ratings...

Sinclair Broadcasting, the parent company of KATV/Channel 7/Little Rock/ will start using comScore exclusively beginning in 2018.  TV Spy reports Sinclair has informed its advertisers and media buying agencies of the change.  “We understand that there are choices in local broadcast measurement, and Sinclair will continue to work with our clients to ensure their buys meet expectations,” Sinclair executive vice president and chief operating officer Steve Marks said in a letter obtained by TV News Check.