Today: 494th Week Win and Counting

Source: NBC Press Release NBC News' "Today" continues to roll right along. Last week, the top rated morning show notched its 494th consecutive week in first place and locked up its 38th successive sweeps victory -- the longest winning in streak in all of television.

For the week of May 23-27, "Today" beat its closet competition by approximately 250,000 viewers, according to Nielsen Preliminary Affiliate Time Period Ratings.